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Business Card Etiquette A handsome card properly presented makes a tremendous impression. A business card is an extension and expression of you. It should be given out in such a way as to make the recipient want to remember and get in touch with you. You should know when to present a card, when to take the initiative and how to exchange cards with someone. Avoid giving out defective or out of date cards. Carry your cards in a card case so they remain fresh and protected. When passing out cards, keep them in your left pocket. This is because we shake with our right hand so the left will be free to pull out of your pocket. Just dont mix them up! Carry business (or calling) cards to evening social events in case a good business opportunity presents itself. Likewise, if you are offering materials such as an article of interest, personalize the card by writing something on the back of the card and sign with your first name only. You may want to cross at your name and hand write in your first name to make the message more personal. Avoid using an honorific on your card (Mr./ Miss/ Mrs.) unless you have a professional title such as M.D. or PhD. Never force your card on anybody. This is perhaps the biggest mistake everyone makes. Wait until someone asks for your card. Separate yourself from your competition: It's a good practice to send notes to your new contacts within 48 of receiving new cards. A few lines saying it was good to meet you will suffice, and it will guarantee to a lasting impression.
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Lisa M. Grotts |
